Given no further context, which opportunity type generally has the highest probability of success?

Opportunities involving an existing product in an existing market typically have the highest probability of success due to several factors. Primarily, the established nature of the product means that there is an existing customer base familiar with its value, features, and benefits, which reduces the uncertainty associated with market acceptance. Furthermore, this situation usually means that the competitive landscape is known, making it easier to position the product against existing competitors.

Additionally, marketing strategies and distribution channels may already be established for the existing product, allowing for a smoother implementation process. There is often a clearer understanding of customer needs and preferences, leading to more effective communication and fewer surprises in terms of customer feedback or demand.

In contrast, opportunities in new markets or with new products present more uncertainties and require greater investment in research and marketing to succeed. Therefore, the combination of a known product within a familiar market leads to a more favorable probability of success.