Identify which statement is correct:

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The statement that an opportunity plan is specific to an opportunity accurately reflects the nature of how planning documents function within the context of proposal management and sales. An opportunity plan focuses on the details, strategies, and actions related to a particular business opportunity, which could involve a specific project, client engagement, or sales pursuit.

This specificity allows teams to tailor their approach to the unique circumstances and requirements of each opportunity, ensuring that efforts are aligned with the goals of winning that specific business. By concentrating on one opportunity at a time, the plan can address relevant factors such as competition, client needs, resource allocation, and timelines.

In contrast, other concepts like account plans and proposal plans tend to have broader scopes. An account plan, for instance, looks at the overall relationship with a client or account over time, not just an individual opportunity. While an opportunity plan might inform broader account strategies, its primary focus remains on singular opportunities, making its designation more clear and purpose-driven.

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