What is the main purpose of developing proposal strategy?

The main purpose of developing a proposal strategy is to drive proposal tactics and actions. A well-defined proposal strategy serves as a roadmap that guides the entire proposal development process. It encompasses the key themes, messages, and objectives that will resonate with the customer, ensuring that all actions and decisions align with the overall vision of the proposal.

By driving the proposal tactics and actions, the strategy helps to focus the efforts of the proposal team, facilitating effective communication and collaboration. It ensures that the proposal effectively addresses the customer's needs and objectives, thus enhancing the chances of a favorable outcome. This strategic approach allows proposal teams to prioritize resources, allocate tasks effectively, and maintain a unified direction throughout the proposal development lifecycle.

While defining the customer's issues, providing a basis for the work breakdown structure, and aiming for a win are important aspects of the proposal process, they are not the primary purpose of the strategy. Instead, they are components that the strategy must take into account to be effective.