What is the objective of an opportunity/capture plan review?

The objective of an opportunity/capture plan review is to independently assess the entire proposal, its readiness and responsiveness to the solicitation, and its effectiveness in conveying strategy, themes, and discriminators. This involves a thorough evaluation of the proposal to ensure that it effectively meets the requirements set forth in the solicitation, while also clearly articulating how the proposed solution stands out from competitors.

An opportunity/capture plan review focuses on ensuring that all aspects of the proposal align with the strategic goals established earlier in the capture process. This independent assessment is crucial because it provides an external perspective on the proposal's strengths and weaknesses, helping the team to address any gaps before the formal submission. This level of scrutiny aids in refining the proposal's messaging and reinforcing the value proposition, which can significantly influence the success of the bid.

While other options discuss important elements of the review process—such as validating strategies and ensuring compliance with the bid request—they don't encompass the comprehensive focus of D. The goal is not just to confirm specific actions or elements of the proposal but to provide a holistic evaluation that ensures readiness and effectiveness in the competitive landscape.