What should the conclusion of a proposal focus on?

The conclusion of a proposal should focus on summarizing the proposed solution and its benefits. A strong conclusion is essential because it serves as the final opportunity to reinforce the key elements of the proposal in a concise manner, ensuring that the reader clearly understands the value of the proposed solution. By summarizing the benefits, the conclusion can effectively highlight how the proposed approach meets the needs of the client, addresses their challenges, and ultimately provides a compelling case for selection.

Focusing on competitor strengths or praising the proposal team, while perhaps relevant in other contexts, is not appropriate for the conclusion. The length of the proposal is also not a pertinent factor to emphasize at this stage; rather, the conclusion should concentrate on leaving a strong impression of how the solution stands out and meets the client's objectives.