What should the conclusion of a proposal ideally do?

The conclusion of a proposal plays a critical role in reinforcing the message conveyed throughout the document. Summarizing key points helps to remind the reader of the main arguments and benefits presented, ensuring those crucial elements are fresh in their mind. Additionally, presenting a call to action effectively encourages the reader to take the next step, be it approving the proposal, initiating the project, or seeking further engagement. This combination maximizes the impact of the proposal and supports the objective of persuading the reader to proceed positively.

Presenting new information in the conclusion could confuse or detract from the main message, as the purpose of the conclusion is to encapsulate what has already been discussed. Similarly, focusing on the company’s history and achievements, while important, is more appropriate for the introduction or body of the proposal rather than the conclusion, where the emphasis should remain on the forward direction of the proposal. Providing a breakdown of the budget, while relevant, would typically be part of the detailed sections of the proposal, ensuring financial aspects are clearly understood rather than reiterated in the conclusion. Overall, a well-crafted conclusion aligns with the proposal's intent and drives the intended response from the reader.