What type of content should avoid being included in a proposal?

Vague statements should be avoided in a proposal because they do not provide clear, actionable, or specific information that the evaluators need to understand and assess the bid effectively. Proposals are often evaluated based on the clarity and relevance of the information presented, and vague statements can lead to misunderstandings, misinterpretations, or a lack of confidence in the proposer’s ability to deliver on their promises.

Including precise, detailed content instead is critical for conveying qualifications, experience, pricing, and endorsements. Relevant project experience showcases previous successes and demonstrates capability, while clear pricing information ensures transparency and aids decision-making. Customer testimonials lend credibility and provide endorsements of previous work, which can strengthen the proposal. Therefore, by avoiding vague statements, a proposal can maintain a strong and effective communication standard that accurately represents the proposer’s value.