Which element is more likely to be included in a business case as opposed to a value proposition?

A quantified business benefit is an essential element of a business case because it provides clear and measurable evidence demonstrating the value of the proposed project or initiative. This quantification allows stakeholders to understand the expected financial or operational gains that justify the investment. By including specific figures, such as increased revenue or cost savings, the business case presents a compelling argument for pursuing the project.

In contrast, while a value proposition communicates the unique value and benefits of a solution from a customer's perspective, it often does not include detailed, quantified financial metrics. Instead, the value proposition focuses more on how the solution meets customer needs and solves problems rather than providing a structured analysis of costs and benefits.

Elements such as a risk management strategy, timing of anticipated benefits, and results measurement and tracking are generally included in both a business case and a value proposition, but they serve different purposes. The business case emphasizes the rigorous assessment of the financial aspects of the initiative, making a quantified business benefit a critical component that distinguishes it from a value proposition.