Which of the following reflects the proper relationship of value, price, and customer budget for a successful bid?

The successful relationship of value, price, and customer budget is aptly captured by the statement that value is greater than price while the budget is greater than price. This encapsulates a scenario where the customer perceives the value of the offering as superior to the actual price they are being asked to pay. In this context, a bid that demonstrates high value can justify a price that is reasonable in the eyes of the customer, encouraging them to proceed with the purchase.

Additionally, when the customer’s budget exceeds the price, it creates a favorable situation for the bid, as it indicates that the customer can afford the solution being offered. This alignment suggests that the bid is positioned well—offering enough value to meet or exceed customer expectations while still fitting within their financial constraints.

Options that indicate a lack of alignment between value, price, and budget—whether through an undervaluation of the offering or a budget that is less than the price—do not support a successful bid framework. Thus, the correct relationship emphasizes both the perceived value exceeding the price and the budget being more than the price, ensuring the bid is attractive and feasible for the customer.