Which of the following sources would you use to identify customer requirements?

Selecting all of the above as the source to identify customer requirements is a comprehensive approach. Each listed source contributes valuable insights into the customer’s needs and expectations.

The customer's RFP (Request for Proposal) is often the primary document that outlines specific requirements, objectives, and evaluation criteria the customer has for potential suppliers. It not only gives essential context but also helps in understanding the detailed specifications they expect in a response.

The opportunity or capture plan is another critical resource. This plan compiles intelligence gathered about the client, the market, and the competitive landscape. It includes strategic insights that can reflect on the customer's priorities, helping to tailor the proposal to align perfectly with their requirements.

Notes from meetings with the customer provide a more personal and direct insight into their needs. These discussions often reveal nuanced preferences, concerns, or expectations that may not be fully captured in formal documents like the RFP.

By utilizing all these sources, a more comprehensive understanding of customer requirements is achieved, enabling the creation of a proposal that is well-aligned with what the customer genuinely needs and values. This multifaceted approach enhances the ability to meet or exceed those requirements effectively.