Which of the following terms should be considered last when forming a customer-focused win strategy for the executive summary?

When forming a customer-focused win strategy for the executive summary, considering requirement gaps last is appropriate because this term typically involves identifying discrepancies between what the customer needs and what is being offered. While understanding requirement gaps is certainly important, it is often a secondary consideration that should follow after thoroughly understanding the customer’s issues, motivators, and requirements.

By first examining customer issues, one can gain insight into the challenges or pain points faced by the customer. Next, identifying customer motivators helps understand what drives the customer's decisions and priorities. Following this, assessing customer requirements allows the strategy to align closely with what the customer explicitly needs from a solution.

Once these foundational elements are thoroughly understood, any gaps between the current offerings and the customer’s requirements can be addressed more comprehensively. This sequential approach ensures that the strategy is built on a solid understanding of the customer’s context before diving into the specifics of how to bridge any gaps.