Which reader is most likely to process your proposal peripherally?

The reader most likely to process your proposal peripherally is the accounting specialist. This is because peripheral processing typically occurs when a reader is not fully engaged with the central arguments of the proposal and relies on heuristic cues rather than in-depth analysis. An accounting specialist may focus on cost implications and financial assurances but is less likely to consider the entire narrative and strategic context of the proposal.

In contrast, other roles such as the final decision maker, product specialist, or market specialist tend to engage more deeply with the proposal's content, objectives, and benefits. The final decision maker often evaluates the proposal based on recommendations with an emphasis on strategic fit and overall impact. The product and market specialists are likely to scrutinize specific details relevant to their domains, which requires a thorough understanding of the proposal's intricacies.

In summary, an accounting specialist's engagement with the proposal is typically more narrowed and focused on financial aspects, thus making their processing more peripheral in nature.