Why is it beneficial to include visual elements in a proposal?

Including visual elements in a proposal is beneficial because they can significantly enhance understanding and retention of information. Visuals such as charts, graphs, images, and infographics can illustrate complex ideas more clearly than text alone, making it easier for the reader to comprehend the content. This is particularly effective in conveying data-driven information or relationships between various components, as visuals can help to simplify and summarize what might otherwise be dense and difficult to digest written explanations. Furthermore, visuals can evoke emotional responses and engage the audience on a more impactful level, helping to ensure that the key messages resonate effectively.