Why is it important to include a call-to-action in a proposal?

Including a call-to-action in a proposal is essential because it effectively guides the client towards the desired next step in the process. A well-crafted call-to-action provides clear instructions on what the client should do after reviewing the proposal, whether that means scheduling a follow-up meeting, accepting the proposal, or requesting more information. This not only helps to create momentum in the decision-making process but also reinforces the value proposition of the proposal, prompting the client to act rather than leaving them with uncertainty about the next steps. By providing a straightforward and persuasive call-to-action, the proposal becomes more actionable, increasing the likelihood of a positive response from the client.